I'm Jamie McCue, a designer living in the Comox Valley.

I’m a multidisciplinary designer and web builder connecting people with digital products in meaningful ways through the process of design. I love to build things, I’m always tinkering and experimenting. With over 10 years industry experience I’m comfortable creating end-to-end experiences, defining marketing strategy, product management, and teaming up with developers. It’s gratifying taking concepts from ideation to implementation and guide customer success. My skill set allows me to design and build software along with learn from the people who use it. Always be learning.

I believe there is a science behind a good experience. It includes the study of how people think and the psychology behind decision making. I use analytical tools for collecting data to gain insights into customer actions to continuously improve their experience.

Always be learning


Currently building the Propeller One app with a small team here in the Comox Valley. Propeller One is an integrated aircraft journey log, technical records and technical dispatch system for small airlines. The team is based out of the Bricks & Mortar coworking space in Downtown Courtenay. (2016)

Recently helped with the team at Kitestrings, a collaborative tool to organize, centralize and share passwords among team members. The team is based out of the Bricks & Mortar coworking space in Downtown Courtenay. (2015 – 2016)

Earlier at Simplex Mobility, a mobility management services provider. Responsible for designing and building a Ruby on Rails application called My-Serve with a small distributed team. The purpose of My-Serve is to equip telecom admins with helpful tools to manage their company wide mobility. Role included interaction design, interface design, front-end development and product management. Making a phone bill worth reading while saving businesses money. (2013 – 2015)

Formerly at InQuicker responsible for designs that addressed business, brand and patient requirements. Created user-flows, personas, wireframes, prototypes, and coded HTML/CSS. Used detailed analysis and testing to develop ideas and solutions to improve the patient experience. Collaborated with engineers and marketing to ensure goals are met in the product development process. (2011 – 2013)

Prior to InQuicker I operated Architexture, a small web design studio founded in 2004 providing a range of digital marketing and design services to clients around North America. My specialities at Architexture included designing and building custom WordPress themes, social media, email marketing, and website performance optimization. I managed Google Analytics, Adwords and Webmaster Tools for a roster of clients to provide insights and optimize marketing efforts. In 2011 Architexture closed up shop to focus on software design. (2004 – 2011)

In 2002, I started my career in web design at Number 41 Media in Victoria BC, where I designed and built websites for a variety of industries. Worked with a team that inspired and guided me to understand more about design and the agile development process. (2002 – 2004)


Out of a quest for collecting music I curate Silent Season, an electronic music label releasing limited run, physical and digital formats with a family of artists from around the world. (2007 – Ongoing)

For offline fun, I founded and coordinate the Comox Valley Web Posse, a community of designers and digital practitioners who meet for professional and social events. (2008 – 2014)

Part of the Interactive Media Advisory Committee at North Island College. Previously a member of the board at Innovation Island in Nanaimo. (2010 – Ongoing)


Inspired by a few books over the years including…

✓ Rework, 37signals
✓ Don’t Make Me Think, Steve Krug
✓ The Design of Everyday Things, Don Norman
✓ The Laws of Simplicity, John Maeda
✓ Leax UX, Jeff Gothelf


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