Email Client Comparisons
Every client we work with has a unique market that supports their business. Every market is comprised of individuals who have their preferred means to send and receive email. I’ve taken a side by side comparison of 3 recent email campaigns we sent out and here are the results:
Technology
Music Industry
Corporate Office
As you can see the technology recipients lean harder towards modern email clients and operating systems. The music industry recipients tend to use free services such as Hotmail and Gmail and the corporate environment is still using Outlook by Microsoft.
This isn’t rocket science information but it is very useful to help make decisions about design style, coding practices and consideration in how simple or elaborate to make an email newsletter.
Email client testing is a standard report offered with most quality email delivery services (Constant Contact, Campaign Monitor or Mail Chimp). Using email client reporting with other tools such as Analytics can lend good insight into who are your recipients. Watch closely, learn and ensure a successful delivery that meets both your clients needs and their customers.
Merry Christmas from Architexture
We wish you all a very Merry Christmas and a successful New Year! Thank-you to all of our awesome clients we had the pleasure to work with in 2009.
The new year brings some exciting news for Architexture with the addition of our first team member. Philip Schalm is a web programmer bringing years of experience in front-end and back-end development to our small team. You can find Philip on Twitter – http://twitter.com/pnomolos
I can’t wait to put him to work on all the awesome things we’ll be bringing to light in 2010.
Until then…Feliz Navidad (Spanish), Kung His Hsin Nien bing Chu Shen Tan (Mandarin), Buone Feste Natalizie (Italian), Merry Christmas (English)
Happy Holidays
As another year draws to a close I get a chance to reflect on the months past. It was quite the successful year for the CV Web Posse with lots of new members, awesome presentations and a general positive feeling in the air. I want to say thanks to everyone who participated or helped out this year and for making the Posse a recognized voice for Vancouver Island business and technology. We look forward to a new year full of community development, connection with our members and personal growth through a number of professional meetings and workshops. To help the Posse evolve we ask that you take a moment to fill out our annual web survey.
CV Web Posse Annual Survey
Last years survey was a big success and helped steer the direction for 2009. We are now holding our monthly presentation nights at North Island College which has worked out really well and I want to thank them for their ongoing support. Also, thanks to Campaign Monitor for supporting the Posse with distribution of our newsletters. In keeping with last years tradition I present you with our Annual Web Survey.
CV Web Posse Annual Survey 2009
Please take a few minutes to complete the survey so we can get a better idea of who our members are and what we can do better in 2010. The results will be collected and shared with the group in the new year. Thank you for making 2009 a great success and we look forward to seeing you in 2010. If you have any questions please contact us via email info@cvwebposse.com or follow us on Twitter – twitter.com/cvwebposse.
Speak Human
In November Eric Karjaluoto of SmashLab visited the Comox Valley to speak to the Posse about his new book Speak Human (Outmarket the Big Guys by Getting Personal). If you’re looking for some smart reading on how to approach marketing for your business and enjoy a common sense view on business then I recommend picking up a copy here.
Eric enjoyed his visit to the Comox Valley and posted a YouTube video about his visit.